Our sponsorship programs reflect and demonstrate
our belief in Australian endeavours at all levels

As Australia’s leading telecommunications company, Telstra is proud to be helping Australians improve the ways in which they live and work through connection.

Every day we help millions of Australians connect to the people and things that matter most to them, because we believe the more connected people are, the more opportunities they have.

In the 21st century, opportunity belongs to connected governments, connected businesses, connected communities and connected individuals.

From the coast to the bush, our sponsorship programs reflect and demonstrate our belief in Australian endeavours at all levels.

Our sponsorship partnerships provide customised experiences through opportunities for our customers, employees and the community.

Telstra's sponsorship portfolio encompasses many aspects of Australian society including:

  • The tribal sports of AFL, NRL and Netball
  • The community spirit of Surf Life Saving
  • The artistic beauty and creativity of The Australian Ballet and NATSIAA [National Aboriginal and Torres Strait Islander Art Award]
  • The renowned music development program, Telstra Road to Discovery



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Telstra has been a proud sponsor of the AFL since 2003

As the Official Telecommunications Provider of the AFL, Telstra aims to bring AFL fans together and improve the way that they connect with the game they love.

Telstra provides AFL content including video highlights, live scores, match replays, statistics and more to fans through afl.com.au. The AFL Live Official App offers fans live video streaming of every Toyota AFL Premiership Season and Finals match, plus rich content including full match replays on demand and AFL.TV 24 hours channel.

Find out more about AFL


Telstra's commitment to sharing the joys of ballet

Telstra’s support of The Australian Ballet helps ensure the extraordinary talents of the dancers, choreographers, designers and musicians are showcased and shared with metro and regional audiences right across the country through a number of performances, tours and initiatives.

Telstra's commitment to sharing the joys of ballet with more Australians also includes the Telstra Ballet Dancer Award which rewards young dancers for their hard work, talent and passion in this highly competitive and demanding industry.

For more information about The Australian Ballet, click here.

National Aboriginal and Torres Strait Islander Art Awards

Telstra has been the Principal Sponsor of the National Aboriginal and Torres Strait Islander Art Awards which are presented by the Museum and Art Gallery of the Northern Territory since 1992.

The aim of the Award is to recognise the important contribution made by Indigenous artists and to promote appreciation and understanding of the quality and diversity of Aboriginal and Torres Strait Islander art throughout Australia.

This Award creates an exciting national platform for emerging and established artists to showcase their culture and creative talents, and Telstra’s ongoing support of this Award enables more Australians to experience the diversity and extraordinary talent of the very best Indigenous artists nationwide.

As part of the 30th anniversary celebrations in 2013, 50 works from the Telstra Collection were made accessible to new audiences through an exciting collaboration with the Google Art Project.

For more information, click here

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Telstra has been a proud sponsor of Netball Australia since 2010

Netball is the most popular women’s sport in Australia with an estimated one million players nationwide. 

Telstra has been a proud sponsor of Netball Australia since 2010 including the ANZ Championship Series and the Australian Netball Diamonds. 

From the elite levels of the Diamonds and State Teams right through to the local clubs, schools and volunteers, Telstra helps fans across the country connect with the sport through a range of entertainment and activations with the Telstra Netboys.

Follow our Netboys on Facebook

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Telstra helps fans connect with the game they love 

Telstra has been a partner of the National Rugby League since 2001 and is the code’s longest serving naming rights partner.

Rugby League is a game that engages and inspires millions of fans across Australia each year and Telstra proudly supports the game at multiple levels from grass roots through to elite.

At the annual NRL One Community awards, Telstra sponsors both the prestigious Ken Stephen medal which recognises the efforts of an NRL player who has not only achieved on the field, but has also made an outstanding contribution in the community, and the Telstra Grass Roots Club of the year.

As Australia’s leading Telecommunications Company, Telstra helps fans connect with the game they love. 

With the NRL Live Official App fans can access every NRL game this season through an iPhone or Android™ Smartphone as it’s being broadcast on TV with six live games every week.

More about the NRL Live App

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Surf Life Saving is Australia's major water safety, drowning prevention and rescue authority and is the largest volunteer movement of its kind in Australia with 165,820 members and 311 affiliated surf life saving clubs.

Telstra has enjoyed a long and proud association with Surf Life Saving Australia since 2003 and has played a role via grants and education programs to metro, rural and regional communities ensuring that thousands of Australians have enjoyed their time at the beach safely.

For more information, click here



For more than a decade, the Telstra Road to Discovery program has supported emerging Australian artists from a range of genres by providing a guided pathway into the Australian music industry.

Recognised as one of the leading music development programs of its kind, Telstra Road to Discovery provides emerging hopefuls with opportunities to be mentored by influential industry figures.

The program has served as the launch pad for some of Australia’s brightest musical talents including Jessica Mauboy (2003 winner), Neda (2009 winner), Harry Hookey (2010 winner) and Melody Pool (2012 winner).

For more information, click here

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